These costs include labor, administrative, and ongoing fulfillment tasks associated with the direct mail campaign as well as functions such as invoicing.Ī direct mail job may require a meeting with a graphic design and/or production staff to discuss ideas for the project.ĭesign really isn’t “free”. And if there’s a follow-up campaign, some of these charges may be much lower if there are few or no changes needed.Ī direct mail job requires preparing the right materials, software, and equipment for the printing and mailing of the piece. In direct mail production, fixed costs are those standard expenses for services or goods that don’t change regardless of the quantity mailed, client, or for other reasons. Here’s a breakdown of some of them.ĭo you remember how I said that measuring direct mail costs “depends” on certain factors? Each comes with its own advantages that have to be carefully weighed against others when planning your direct mail marketing. So you need and deserve an explanation of the expenses that go into a direct mail campaign.Ī lot of factors and variables that make up your direct mail costs. You have a budget to worry about – a potential major pain point. Now, that answer may literally be true but it means nothing to you as a marketer. It’s one of those questions that gives even experienced and confident salespeople a pause: “How much does direct mail cost?” What Does a Typical Direct Mail Campaign Cost?.With this background, you’ll be able to make better decisions about how to control, if not reduce your direct mail costs.Įach of these sections gives you valuable insight into solving a common challenge for many direct mail marketers. In this article, we’re going to look at the typical items that make up overhead in direct mail campaigns. When you can list how much you spend on creative, printing, postage, and other expenses, you’ll be able to later figure out your cost per piece and your campaign ROI. One of the best actions you can take to measure the success of your marketing campaign is to know your direct mail costs. Editor’s Note: This post was originally published in September 2021 and has been updated for accuracy and comprehensiveness as of September 2022.
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